Bord na Móna is searching for Sustainability Heroes around Ireland who are doing their bit to live sustainably, in a variety of different ways. It can be something small, like recycling or composting at home, or making a community or business wide effort to lead the change. Four winning entrants will be invited to a special Today FM Dermot & Dave Show broadcast live from the Bord na Móna Naturally Driven Café. To enter: 1. Like the Bord na Móna Facebook page. 2. Describe what you or your community is doing to live more sustainably or nominate someone you know who is making a special effort.  For more details of the competition check the Bord na Móna Facebook page.

While this Bord na Móna initiative might on the one hand be welcomed, in that it promotes sustainability, there are on the other hand, concerns which have been raised in relation to the unsustainability of Bord na Móna’s core activity – the extraction of peat from Ireland’s landscape. Peat is a carbon rich and biodiversity rich material. Last year the climate campaigner John Gibbons published an article entitled ‘Bord na Móna: of strip-mining and greenwashing’ on his blog ‘www.thinkorswim.ie’. In it he criticised Bord na Mona’s the company’s ‘Naturally Driven’ campaign. He said: “Bord na Móna’s corporate rebranding as ‘Naturally Driven’ is an exercise in cynicism. It pedals empty PR slogans in place of genuine reform of what could well be Ireland’s single dirtiest, most polluting and ecologically damaging organisation”