READ THIS EXAMPLE OF “AN EASIER WAY TO DO THINGS”!

On a visit to Clive Bright’s farm in Sligo in 2016, as part of a group learning about organic farming, I recall him declaring with a grin that he “considers himself a lazy farmer”. Clive clarified this viewpoint by adding: “I’m always looking for an easier way to do things”. Clive’s statement belies a true passion for farming smarter, and his approach is reaping rewards. By paying close attention to every detail, and questioning the necessity of each step in the farming process, Clive has carved out a viable market for his 100% grass-fed beef. So how does he do it? Dermot McNally shares some insights.